I’m Lance, I used to design cars; now I design digital products.
I help enterprises and startups design and launch digital products.
I firmly believe that balancing desirability, feasibility, and viability is crucial for creating scalable and successful products.
I spent many years living in the US, now my family and I live in Toronto, Canada.
Recent Works
Sling Rewards
I spent nearly a year as the lead designer for Sling Rewards. A first-of-its-kind program in the major streaming category. Our goal is to empower seasonal users to switch from paid to free plans without canceling their service.
First
Loyalty program in the streaming industry
+10%
Increase in Avg. Weekly Viewing hours
CLV
Enhancement by reducing churn rate
Sports Scores on Sling
A new initiative designed and developed for the highly anticipated March Madness.
Our squad, Interactive Experiences, aimed to create an interactive, cross-platform feature that allows users to effortlessly pick their favorite games.
2.5 Months
From concept to MVP across all platform
No.3
Most utilized feature on home screen
50%
Of unique users engaged during NBA Playoffs
Skriber - AI x Healthcare
Collaborated with startup founders to develop an AI-powered assistant for healthcare professionals. It securely encrypts, transcribes, and generates medical notes using the latest LLM.
20%
Increase in patient interaction satisfaction
30%
Reduction in documentation time per patient
> 99%
Ensured HIPAA compliance across all documentation
LiveRoom on Sling
As the Interactive Experiences squad, we reimagined “lean-forward” streaming experiences. Enhancing user engagement through the second screen (phone).
112 of 114
Users interacted with the core functionalities(29 times/user)
92.5%
Positive feedback received from users in post-test surveys
3 Beta Tests
With organic users on top-viewed programs
More Projects
Accuweather x Polestar (Volvo)
Weather App for Android Automotive OS
In partnership with AccuWeather and Polestar, we created the world's first weather app for AAOS. Our work involved extensive research on vehicles and hardware, as well as addressing Google's AAOS template constraints. This app empowers users with real-time weather updates, ensuring safer and more informed journeys.
Katalyst Fitness
EMS Fitness App
Worked with the client to enhance the product experience, including streamlining the setup of the EMS suit, optimizing device paring, fine-tuning system calibration, curating workout selections, facilitating in-workout adjustments, and improving the visualization of results.
Flexolink
Brain-Machine-Interface & Smart Wearables
Connected sleepwear that analyzes your EEG, generates sleeping reports, and seamlessly controls IoT devices around you, to elevate your sleeping experience.